Q: Who else is doing a good job with brand consistency?
“Anytime I call Delta’s Medallion hotline they greet me with my name and say, “Mr. Ellinghaus, what can we do for you?” If I need anything, I know exactly one all does the job. Believe it or not, one day we got a CV from a person saying, “I built the customer relationship management program for Delta’s frequent flyers I’m ready for a new job, if you think it’s worth talking. Though I have no automotive background whatsoever.” The gentleman is sitting on this floor now.”