Strategic Planning Marketing Director
NEW YORK
Lead integrated strategy for all omni-channel addressable channels across for five healthcare clients – delivering omni-channel activations that drive behavior change as well as emotional connection through engagement plans, go-to-market plans, and business models that support disease state education, product launches, and drug adherence.
DIRECTOR DIGITAL MARKETING AND OMNI-CHANNEL CRM
NEW YORK
Lead efforts to deliver revenue generating marketing campaigns across email, paid social, website, display, SEM, and affiliate. Oversee five agencies/vendor teams across John Hardy’s performance marketing landscape.
Head of Customer relationships and brand loyalty
NEW YORK
Drive the vision, strategy, execution, and analytics for all consumer relationship touch points - ensuring a seamlessly integrated and successful customer journey. Manage four agencies, two internal direct reports, four agency direct reports, 10+ supporting individuals located at GM central, and $25M budget.
Senior Manager of FULL PRICE RETAIL MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
NEW YORK
Directed Full-Price Retail channel lifestyle and promotional strategy, execution, and analytics. Flawlessly executed sales event and lifecycle campaigns in a highly-demanding environment that allows for no margin of error. Manage two agencies/vendors, three internal direct reports, and $20M budget.
Project Leader OF Direct Marketing AND LIFECYCLE MANAGEMENT
ATLANTA
Led team that oversaw direct marketing, brand health tracking, CRM strategy, and analytics supporting lifecycle programs. Partnered closely with SkyMiles team on member and partner/co-brand programs. Trained and developed team talent on SAS/SQL. Managed two internal direct reports, five agency direct reports, and $15M budget.